Optional analytics and conversion measurement
We use Google Analytics to understand how people find and use this website, and the OpenAI advertising pixel to understand whether an ad led to a completed demo request. Neither is downloaded or runs until you turn it on in the cookie panel. The Google Ads tag loads for every visitor but sets no cookies and sends only cookieless signals until you accept ad conversion measurement. You can change your choice at any time. PostHog, which we use to understand how visitors use this website and our interactive demo, runs for every visitor and is described below.
1. What cookies are
Cookies are small text files a website or its service provider can store in your browser. Similar technologies include local storage, pixels, and software-development-kit identifiers. They can make a service work, remember settings, measure usage, or connect activity across services.
2. What this website currently uses
| Category | Provider and purpose | When used |
|---|---|---|
| Strictly necessary security | Cloudflare may set a short-lived security cookie when needed to detect malicious traffic, verify a request, or keep the website available. | Only when required by an active security measure. |
| Consent preference | SuperChild stores your accepted or rejected site analytics and conversion measurement choices in local browser storage. | Necessary to remember your choices for up to 180 days. |
| Website analytics | Google Analytics 4 sets first-party cookies (_ga and _ga_<ID>) to count visits and pages viewed and to show how visitors found superchild.ai, for example through a search engine, a link, or a campaign. Advertising features and ad personalization are turned off. It sends measurement events to Google. | Optional—only after you accept site analytics. |
| Product analytics | PostHog stores a first-party identifier (the ph_<key>_posthog cookie and local storage) for superchild.ai and its subdomains, including demo.superchild.ai. It records pages viewed, clicks, referrer and campaign parameters, browser and device data, and session recordings of how pages are used. Text typed into form fields is masked in recordings. Data is sent through s.superchild.ai to PostHog's EU cloud. | Used for all visitors, to measure and improve the website. |
| Advertising conversion measurement | OpenAI's oaiq pixel may use cookies, local storage, session storage, advertising or click identifiers, technical request data, page URL and referrer, completed-demo events, and hashed contact identifiers recognized in form fields. It sends measurement events to OpenAI. | Optional—only after you accept measurement. |
| Google Ads tag | Google's tag (gtag.js) loads on every page in consent mode. Until you accept ad conversion measurement it sets no cookies and sends Google only cookieless signals (such as the page, the time, browser data and whether you arrived from an ad), which Google uses to estimate ad conversions in aggregate. After you accept, it may set advertising cookies and attribute completed demo requests to the ad you clicked. | Cookieless signals for all visitors; cookies only after you accept measurement. |
| Other analytics or ad pixels | No Meta Pixel, LinkedIn Insight Tag, or similar additional browser tracker is deployed. | Not used. |
3. What the optional pixel measures
After consent, the OpenAI SDK initializes with SuperChild's pixel identifier. When the demo-request server confirms that a request was sent successfully, the site records a registration_completed customer-action event with an amount of 0 USD. A failed request or an ordinary button click is not counted as a conversion.
We use this information to attribute completed requests to advertising activity and understand campaign performance. We do not intentionally send learner, patient, assessment, or clinical data to the pixel.
4. LinkedIn ads and external services
Seeing or submitting a SuperChild ad or Lead Gen Form takes place on LinkedIn. LinkedIn may use cookies and other technologies under its own privacy and cookie policies. Those technologies are not placed by superchild.ai, and your LinkedIn controls apply while you use that platform.
Links from this website may take you to other services. Those services may set their own cookies after you visit them. Their policies, not this one, describe that activity.
5. Your controls
Select “Reject all” to use the website without Google Analytics or OpenAI conversion measurement. Select “Accept all” to enable both, or tick only the options you want and select “Save choices.” You can reopen the panel through “Cookie settings” in the footer; rejecting after an earlier acceptance turns the tool off and clears its stored browser identifiers where accessible.
PostHog product analytics is not controlled by the cookie panel. You can block or delete its identifier through your browser's cookie and tracker settings.
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- Use your browser settings to inspect or remove stored site data.
- Use the privacy and advertising settings supplied by LinkedIn or another external service for activity on that service.
- Email contact@superchild.ai if you have a question about a technology you observed.
6. Changes to this policy
We will update this policy if the technologies, providers, purposes, or retention periods materially change. The revision date at the top shows when this page was last updated.
For broader information about personal data, see our Privacy Policy.